Browsing Hair Care

After bleaching your hair, it may be feeling a bit... off. Bleached or chemically treated hair is often dry and more fragile than it used to be, and heat styling can make matters worse. But don't worry, your hair just needs some extra love!

When you chemically treat your hair the cuticle opens, and while at the end of the process it does close again it will never be as good as before bleaching. Haircare that focuses on restoring protein levels and increasing moisture retention for hair should be part of your routine. At the same time, introducing a weekly ritual of oil or deep conditioning treatments will help keep your hair in top shape.